University Relations

Marketing

Word document containing official University marks.

The Marketing unit in University Relations is responsible for building, enhancing, and protecting the University's image and reputation through marketing communications initiatives that inspire and inform internal and external audiences.

We lead the institution's branding efforts and collaborate with campuses, colleges, units, faculty, administration, students, and alumni in activities designed to support the goals and objectives of individual units and the overall University.

Marketing is comprised of professionals in electronic communications, social media, design, writing, editing, video, and photography.

Conveying the U's brand

We show the world how the U of M is Driven to Discover. We interpret the University's brand in creative and effective ways and provide templates and tools that convey the character and identity of individual units while maintaining the strong connection to the larger U of M brand.

In addition, we take the pulse of our internal and external audiences with market research to make sure our messages are breaking through and resonating.

For more information about the Marketing unit, contact Laura Johnson at 612-626-3527 or lkj@umn.edu. For branding questions, contact Philip Kelley at 612-625-8962 or pgk@umn.edu.

Resources and Services

Our Brand—Provides standards, guidelines, graphics, and templates for print and electronic media when using the University of Minnesota wordmark, logos, colors, and brand, which are governed by the University's Brand Policy: Trademarks, Logos, Colors, and Seal.

Social Media Guidelines

Discover website and campaign

Photography and Filming Guidelines—Contact Philip Kelley at 612-625-8962 or pgk@umn.edu to request film and video shoots at the University of Minnesota.

University Facts and Figures

University Photo Library