Usability with Prospectives, Subscription Hub

November 17, 2015

Usability with Prospective Students

We're going into the usability lab the first week of December to do the kind of session I've always wanted to try. We're going to invite prospective students and parents to tell us what their top considerations are when shopping for a college or university.​ We'll let them choose their device of preference (laptop, iPad, phone) and ask them to find that information about the U of M.

This is not a test of a specific website - participants will not start on the U home page. We're going to watch the paths they take to find the information they want. We'll listen to what they tell us about their journey and take note of every place they go, everything they struggle with, and everything that works well. And we'll share the results with you.

Call for Subscriptions!

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