D2D Campaign, Research Ethics, News and PR

Originally sent to the Communications Collaborative (C2) Group
July 25, 2016

Campaign Measurement Tool

Spot Trender is a campaign measurement tool that we'll use to measure changes in perceptions as a result of viewing our campaign creative.

How You Can be Involved in the Campaign

  • Help us spread the word about the campaign stories by sharing them through your channels (we'll provide the graphics and links)
  • Let us know about work being done in your college, campus or unit that connects to the four topic areas (ending addiction, abolishing hunger, protecting human rights, and closing the opportunity gap) so we can add them to our campaign content. Send to http://z.umn.edu/storysharing
  • Develop your own Driven stories to share through your channels and share with us so that we can amplify them through UR channels (we'll provide the guidelines and any related assets to do so)

Research Ethics

The Cultivating a Culture of Ethics work team has developed a research ethics communications campaign to build awareness of the University's principles, policies, and processes that uphold ethical research practices. This campaign includes messages, posters, and digital signs to be posted on websites and shared throughout the University to ensure that our core values are visible everywhere research takes place. We strongly encourage you to participate in this important communications effort. Assets are available for download and posters can be ordered free of charge through the communicators toolkit.

News and PR

Listed below are links to items presented at the meeting:

Promotional video for broadcast studio

UMN Experts - new expert submission form