Driven Campaign Toolkit

Originally sent to the Communications Collaboative (C2) Group
October 4, 2016

The Driven campaign toolkit is now available. Please review this toolkit for assets and guidance on how to share the Driven stories through your channels, as well as frame your content through the Driven creative approach.

  • If you have any questions about the materials in the toolkit or need something you don't see here, please let us know.
  • Hopefully you've seen the lawn signs around campus. They are getting some positive attention! One person even wanted to place a lawn sign at their home. If you'd like additional signs for placing near your buildings, you'll just need Sign Committee approval.
  • Also, there is still time to join the internal brand pop-up group. We're looking for the group to identify engaging ways to continue the work of connecting faculty, staff, and students to the U mission. Let me know if you are interested!
  • And one last plug for any students you'd recommend we contact for #UMNdriven student spotlights—particularly those students who may work with any of the faculty on the four campaign areas. Please send those names to Susan Hagen—