Driven to Discover Campaign Launches

September 25, 2017

This year's Driven to Discover campaign continues to emphasize the University of Minnesota's collective strengths in tackling the world's biggest challenges from many angles. The brand campaign reimagines themes and stories featured last year (abolishing hunger, closing the opportunity gap, ending addiction, protecting human rights) and adds a new focus on helping people thrive as they age.

Campaign stories tie directly to the research areas that are part of Driven, the comprehensive fundraising campaign that publically launched earlier this month. The connection between Driven and Driven to Discover is deliberate, as the University's brand provides a strong foundation for the philanthropic campaign.

See the healthy aging stories.

See all the campaign stories.