Increasing the U of M System’s Media Presence: New Communications Tools

Research Briefs
April 19, 2018

Last week, we introduced you to Expert Alerts, one of the new communications tools used by the News Service to increase the U of M System’s presence in Minnesota and national media. Today, we feature Research Briefs.

Research Briefs

Research Briefs are used to help amplify published research from U of M System faculty. Our hope is to widely share how they are tackling the world’s biggest challenges and the issues important to Minnesota.

Research Briefs - with all the same elements of a news release - are a short and concise 350-500 word summary of research that has been published in a journal and linked online. The Research Brief is written by faculty with the goal of making their work understandable to a lay audience.

Similar to news releases, the News Service distributes Research Briefs to targeted local, state and national media, posts them to the News & Events website and shares on social media.

An online form is now available to easily guide researchers when summarizing their published work. The form has limited space to keep the briefs short and concise.

Research Briefs have resulted in several media interviews and stories, including this recent StarTribune article on the Medical School’s opioid vaccine research.

You can find previous Research Briefs here.

Please feel free to share the online form with your faculty and, as always, please don’t hesitate to reach out if you have any questions.

612-625-8431
brobidea@umn.edu