National surveys measure what the public and the press understand about each other

June 18, 2018

The Media Insight Project, a collaboration between the American Press Institute and The Associated Press-NORC Center for Public Affairs Research, recently announced the results of twin national surveys of the public and journalists.

The surveys asked each group parallel questions about the public’s understanding of journalistic concepts, the public’s interactions with journalists and how all of that affects people’s assessment of the news media.

Of a particular note is a survey question asking what the public and journalists think the news media should do from a list of items. One of the items - Report on possible solutions to problems in society - revealed that 53 percent of the public wants the news media to report on such solutions, while 71 percent of journalists indicated it is important for the news media to do so.

This data is useful as we collaborate together to share with media the U of M System’s expertise and research that is meeting the needs of Minnesota, the nation and the world.

The complete toplines from The Media Insight Project surveys are available here:

Topline Results - General Population Survey (PDF)
Topline Results - Journalist Survey (PDF)

On a related matter, the Solutions Journalism Network explains what solutions journalism is, including a video involving a journalist at the StarTribune. Among other things, the Solutions Journalism Network trains journalists to rigorously report on responses to problems and supports news organizations producing solutions reporting projects.

We hope you find this information of interest and would welcome your thoughts.