What journalists say catches their eye

July 13, 2018

Muck Rack, a public relations software platform, released its annual journalist survey in May.

Journalists were asked a series of questions including, “I would be more likely to pay attention to a press release if it contained…” Among the responses, 49 percent said an infographic and 13 percent said a video component.

The online form for Research Briefs includes a section on multimedia tied to faculty research. We welcome graphics, video, photographs, etc. (particularly downloadable) to share with journalists.

Other key findings from the journalist survey:

“Do you expect to spend more or less time on the following social networks this year?...”

  • Facebook: 44 percent expect to spend less time
  • Twitter: 37 percent expect to spend more time
  • LinkedIn: 26 percent expect to spend more time
  • YouTube: 25 percent expect to spend more time
  • Instagram: 25 percent expect to spend more time

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