Tips for Building Long-lasting Media Relationships
To build long-term media relationships, try these tips from University Relations’ Public Relations team:
- Invite journalists to an off-the-record coffee meeting to learn what story ideas most interest them.
- Before pitching, read a journalist's previous stories to understand their beats.
- Phone them. The direct approach can beat email hands down.
- Use social media; e.g., follow them on Twitter.
Building relationships takes time; but once built, a connection can help you share your stories.
Please let us know if you have questions or would like to learn more.