Tips for Building Long-lasting Media Relationships

August 13, 2018

To build long-term media relationships, try these tips from University Relations’ Public Relations team:

  • Invite journalists to an off-the-record coffee meeting to learn what story ideas most interest them.
  • Before pitching, read a journalist's previous stories to understand their beats.
  • Phone them. The direct approach can beat email hands down.
  • Use social media; e.g., follow them on Twitter.

Building relationships takes time; but once built, a connection can help you share your stories.

Please let us know if you have questions or would like to learn more.

Patrick Stumpf