The State of Journalism Today

July 8, 2019

We all know that journalism is an ever-evolving field. In the past decade, we’ve seen the advent of influential media sites and a significant shift in how we consume news about our communities and our world.

So what is the state of journalism in 2019? Well, Muck Rack is out with its annual report, which sheds light on how journalists operate today.

Here are five key findings you may find useful:

  • Journalists continue to rely on Twitter more than other social media channels.
  • Most journalists—93 percent of those surveyed—liked to have a pitch shared directly with them in a one-on-one email.
  • Of respondents, 65 percent prefer to receive a pitch before 11 a.m.
  • As for length, 61 percent like pitches to be two or three paragraphs and 33 percent like it to be less than three sentences.
  • Note that a lack of personalization was the top reason for rejecting an otherwise relevant pitch. 

Of particular note to the University system, 89 percent of reporters said academic subject matter experts are considered credible sources for their reporting.

Don’t forget, Expert Alerts and Talking ... with U of M are tools utilized by the University system to highlight faculty expertise on relevant topics.

If you have any questions about media engagement, feel free to reach out to the University Public Relations team at unews@umn.edu.