How Journalists Use Academic Research
Journalist’s Resource recently featured the importance of academic research in stories. Among the results from its annual survey of journalists, the publication found that:
- approximately 64 percent of journalists mention academic research in their work on a daily, weekly or monthly basis;
- more than 40 percent of journalists' stories focused largely on the findings of new studies on a daily, weekly or monthly basis;
- 23 percent of journalists said they mention academic research in their coverage only once or twice a year; and
- almost 58 percent of journalists indicated they are interested in receiving visualizations of data relevant to news topics (e.g., infographics).
University Relations has a useful tool to help amplify published research from University of Minnesota faculty: Research Briefs. Research Briefs have all the elements of a news release but are focused on being short, concise 350-500 word summaries of published, peer-reviewed research.
Research Briefs are written by faculty, who work with their unit’s communications staff and a University Relations public relations consultant, with the goal of making their work understandable to a lay audience. Learn more about Research Briefs and please feel free to connect with University Relations if you have any questions about sharing research.
Katrinna Dodge with University Public Relations at email@example.com.