New Driven to Discover Campaign Connects to All of Minnesota

October 7, 2019

Girl hugging basket of applesWe have just launched the 2019-20 Driven to Discover campaign, focused on engaging the entire state through nine new stories that show how the work of our researchers, faculty, and staff benefits Minnesota.

This year’s topics center on food/ag, water, and health, demonstrating our leadership in these areas. Find stories on hops, apples, cancer treatment, and more in both video and text stories on the campaign website.

The campaign will reach the entire state through digital media, radio, TV, and social media. Watch the TV spots and promote what the U of M does through your internal and external marketing and communications channels with the campaign assets.

Learn more about how you can localize the Driven to Discover campaign to your college or unit by contacting Susan Hagen.