The Numbers Behind Media Relations

November 14, 2019

Pitching stories to the media is not an exact science. However, numbers and data can still have a significant impact on our communication efforts. They can tell us our reach and the best time to pitch, and also give us an idea of how effective our words are.

For folks working in media relations, Muck Rack has compiled "The ultimate list of journalism statistics in 2019" to help you in your work.

Highlights include:

  • 65% of journalists prefer to be pitched before 11 a.m.;
  • 61% of journalists want pitches under three paragraphs in length;
  • lack of personalization is the number one reason why journalists reject relevant pitches;
  • 80% of journalists say it is very important to be able to interpret statistics from sources;
  • 83% of journalists say Twitter is the most valuable social media platform to their work, up 70% from last year.

You’ll also find key stats about the state of television news, newspapers and radio/podcasts.

If you have questions about media relations, feel free to reach out to your University Public Relations teammate or to our general email at unews@umn.edu.