Communication Blog

New Driven to Discover Campaign Connects to All of Minnesota

October 7, 2019
Get to know what the U of M does for Minnesota.
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Don’t be Puzzled by the Mia

February 21, 2019
UMN faculty members bring their education and augmented reality to Minneapolis museum-goers.

Inside Driven to Discover: Laura Palombi’s Passion

January 2, 2019
We can all feel inspired by stories found at the U of M.

Inside Driven to Discover: Megan’s Connection

November 2, 2018
No matter where you are at the U, we’re all part of the discoveries that happen here.

New Driven to Discover Campaign Launches

October 2, 2018
The 2018-19 Driven to Discover campaign launched October 1. Watch the videos and learn more about the stories.
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Looking for Driven to Discover Stories for 2018/19 Marketing Campaign

March 7, 2018
Planning for the 2018-19 Driven to Discover campaign is underway and we are looking to feature U of M students, faculty and alums who are taking discovery to the next degree. People who are passionate about their areas of research, about making a real difference in the lives of Minnesotans, and who are even taking unconventional methods/going to surprising "places and extremes" to improve lives.

New Driven to Discover Content Package

October 16, 2017
We have developed a content package to make it easy for you to share the Driven to Discover campaign with your audiences.
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Driven to Discover Campaign Launches

September 25, 2017
This year's campaign reimagines themes and stories featured last year (abolishing hunger, closing the opportunity gap, ending addiction, protecting human rights) and adds a new focus on helping people thrive as they age.
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Legislative Communications, D2D, Story Submissions

Originally sent to the Communications Collaborative (C2) Group
January 17, 2017

Originally sent to the Communications Collaborative (C2) Group, this message talks about the 2017 legislative communications, Driven to Discover in the New York Times and on billboards, a request for story submissions, and the Department Directory.

Driven Campaign Toolkit

Originally sent to the Communications Collaboative (C2) Group
October 4, 2016

The Driven campaign toolkit is now available. Please review this toolkit for assets and guidance on how to share the Driven stories through your channels, as well as frame your content through the Driven creative approach.

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