Planning for the 2018-19 Driven to Discover campaign is underway and we are looking to feature U of M students, faculty and alums who are taking discovery to the next degree. People who are passionate about their areas of research, about making a real difference in the lives of Minnesotans, and who are even taking unconventional methods/going to surprising "places and extremes" to improve lives.
This year's campaign reimagines themes and stories featured last year (abolishing hunger, closing the opportunity gap, ending addiction, protecting human rights) and adds a new focus on helping people thrive as they age.
Originally sent to the Communications Collaborative (C2) Group
January 17, 2017
Originally sent to the Communications Collaborative (C2) Group, this message talks about the 2017 legislative communications, Driven to Discover in the New York Times and on billboards, a request for story submissions, and the Department Directory.
Originally sent to the Communications Collaboative (C2) Group
October 4, 2016
The Driven campaign toolkit is now available. Please review this toolkit for assets and guidance on how to share the Driven stories through your channels, as well as frame your content through the Driven creative approach.