Communication Blog

Looking for Driven to Discover Stories for 2018/19 Marketing Campaign

March 7, 2018
Planning for the 2018-19 Driven to Discover campaign is underway and we are looking to feature U of M students, faculty and alums who are taking discovery to the next degree. People who are passionate about their areas of research, about making a real difference in the lives of Minnesotans, and who are even taking unconventional methods/going to surprising "places and extremes" to improve lives.

New Driven to Discover Content Package

October 16, 2017
We have developed a content package to make it easy for you to share the Driven to Discover campaign with your audiences.
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Driven to Discover Campaign Launches

September 25, 2017
This year's campaign reimagines themes and stories featured last year (abolishing hunger, closing the opportunity gap, ending addiction, protecting human rights) and adds a new focus on helping people thrive as they age.
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Legislative Communications, D2D, Story Submissions

Originally sent to the Communications Collaborative (C2) Group
January 17, 2017

Originally sent to the Communications Collaborative (C2) Group, this message talks about the 2017 legislative communications, Driven to Discover in the New York Times and on billboards, a request for story submissions, and the Department Directory.

Driven Campaign Toolkit

Originally sent to the Communications Collaboative (C2) Group
October 4, 2016

The Driven campaign toolkit is now available. Please review this toolkit for assets and guidance on how to share the Driven stories through your channels, as well as frame your content through the Driven creative approach.

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Driven Marketing Campaign to Launch September 26

August 8, 2016

We're excited to announce that the new marketing campaign, "Driven," will launch on September 26 in TV, online, and on campus.

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D2D Campaign, Research Ethics, News and PR

Originally sent to the Communications Collaborative (C2) Group
July 25, 2016

Find out how you can be involved in the Driven campaign, how we're measuring the campaign, learn about the research ethics communications campaign, and some news and PR resource links.

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Search, Driven to Discover, Subscription Hub, Photo Library, Maps

October 22, 2015

Pilot site testing and design for the U's new search interface is underway. Driven to Discover launched. Photo Library update.

D2D Campaign

October 22, 2015

This year's Driven to Discover campaign has launched.

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