Communication Blog

Snappy and Succinct Subject Lines Help Media Pitches Break Through

June 14, 2021
Email subject lines are important to grab the attention of journalists.

Who's Sending Video with Pitches?

November 9, 2020
Survey finds multimedia assets welcome in media pitches.

Eight Tips for Securing TV Segments

March 9, 2020
TV can be great for sharing your unit's news and expertise, but it's important to know how to keep your pitch from getting lost in producers' inboxes.
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The Art of Building a Media List

January 10, 2020
Four tips to ensure you are reaching journalists interested in your work.
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What is Solutions Journalism?

October 25, 2019
Characteristics of solutions journalism and how to shape a SoJo story.

What’s a news release vs. a pitch?

February 13, 2019
News releases and pitches are valuable tools to get earned media, but it's important to know how they differ from each other.

Local TV News: How You Pitch and Why It Matters

January 10, 2019
Here are some things to consider when pitching stories to television reporters and producers.
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News Pitching PSA: No Attachments!

October 18, 2018
The easiest way to get your pitch in front of reporters is to include it in the body of an email—not as an attachment.
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