Communication Blog
Caniuse.com and GA4 data
By importing GA4 data into Caniuse.com, you can learn which features your specific users support, helping make web development decisions.
Enhancing digital privacy: Our approach to social media pixels
The use of social media pixels may have unintended consequences such as exposing personally identifiable information to social media companies. This blog post highlights that problem and University Relations' response.
Four favorite measurements for news features
Here are four favorite core data groups for measuring online news and feature content performance that have stood the test of time as far back as pre-pay wall news websites.
Optimizing cookie domains and cleaning Google Tag Manager for a streamlined umn.edu experience
Review Google Tag Manager housekeeping tips and how to set your Google Analytics cookie domain.
Using Google Analytics 4 for Effective Content Performance Measurement
Learn how to use Google Analytics 4 to measure content performance.
Fall semester brand tips and reminders
As we dive into the new school year, review some quick brand tips and reminders.
Stage before you engage: The importance of a staging environment in Google Analytics
Learn the importance of setting up a Google Analytics staging environment for creating, testing, and troubleshooting custom events and data.
Improve SEO performance by optimizing for search intent
Learn how to write relevant content that resonates with your audience.
The importance of data visualization for communicators
Setting yourself apart from the crowd is increasingly important in the digital age and data visualization is one of your best tools.
Simplifying website analytics: A beginner's guide to implementing Google Tag Manager
Learn how to implement Google Tag Manager to gain valuable insights into your website visitors' behaviors, regardless of your technical expertise.