Communication Blog

Using custom URLs to better understand traffic to your website.

Most websites for University units include lists of people, often with a link to see information about their work. For almost ten years, website owners have been able to link to each person’s Experts@Minnesota page, but recently additional functionality has been added to display the information on any webpage using the Experts Website Widgets.

A compelling story may hang on a great interview—especially if the story is a profile or longer feature. As you're interviewing a subject, consider questions that get at the feelings behind the facts.

In the fourth and final post of the Killer Analytics series, learn about analyzing your website's performance data.

The start of a new school year often brings new questions about how to use the University of Minnesota brand.

In part 3 of the Killer Analytics series learn about matching your metrics to your goals.

It’s a common misunderstanding that inclusive design and accessibility can only come at the cost of design details like motion. But that isn’t really the case. You can be creative without sacrificing accessibility. How we approach motion in a responsible way is the key factor.

In part 2 of the Killer Analytics series, learn more about easily fine-tuning your goals and audiences for your webpages.

Media coverage can help boost SEO.

You know about Google Analytics’ pageviews, users, sessions, etc., but how do you use that knowledge to create a useful analysis of your website? Learn about the 4 phases of analyzing your website's performance.