Communication Blog

Watching Television Tops Reading as the Choice for News

December 7, 2018
National survey reveals Americans prefer television to get their news.

Survey Finds Journalists Look to Academia for Expertise

December 6, 2018
Majority of finance journalists say academia is most credible source.

Research Briefs Bring Increased Awareness to U of M

November 27, 2018
In this inaugural year, Research Briefs have generated significant media coverage for faculty and researchers.

Local TV news: Wake up! It’s time to talk about morning shows.

November 14, 2018
When it comes to media relations, morning shows are often forgotten; however, that doesn’t mean there isn’t value in pitching a reporter or producer for a local morning newscast.

What's an Exclusive?

November 2, 2018
Know the benefits of sending exclusives, a valuable tool for building good relationships with journalists.

Community Newspapers

October 31, 2018
Community newspapers provide the University a chance to connect locally.
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University Relations - Q3 2018 Proactive Marketing & PR Report

October 30, 2018
The University Relations quarterly report captures data regarding digital marketing and public relations efforts.

News Pitching PSA: No Attachments!

October 18, 2018
The easiest way to get your pitch in front of reporters is to include it in the body of an email—not as an attachment.
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Local TV News: Multiple Deadlines. Six Hours of News. Content Needed.

October 16, 2018
There are a lot of opportunities to pitch television stations your faculty’s research, new initiatives, student stories and visual content. However, knowing more about a typical day in a television newsroom can better inform when, or how, you go about pitching to them.

Is this off the record?

September 24, 2018
Understanding the types of sources journalists use.

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