Communication Blog

The phone rings. It’s a reporter. What should you do and say?

September 24, 2017
As experts with knowledge in their respective fields, U leaders, faculty and staff are often sought after by reporters for comment on stories they're writing or producing. Before proceeding to an interview, it is always good to know the basic parameters of the reporter's request.

Telling the U’s Story

University News Service: The Who and The What
August 21, 2017
Who is the University News Service and what is their role?

Add Your Unit’s News to the TC Search Results

June 15, 2017

All Twin Cities departments are invited to be included in the News search results. Read this blog post to learn more about it!

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Connecting with Journalists: One Idea to Open the Door

June 5, 2017

While scanning the day's headlines, you may come across an article on a topic related to research or other work occurring in your colleges, schools or departments. You may wish to use that article as a way to introduce yourself—and open the door—to the journalist. If you receive a response from the journalist acknowledging your email, you have opened the door to future outreach. You should add him or her to your media list and send periodic updates on interesting news from your colleges, schools or departments.

We've Got the Beat!

May 26, 2017

Media databases such as Meltwater and Cision provide useful information on journalists' beats. Another idea is to take a look at a journalist's Twitter profile.

Lights, Camera, Action!

May 22, 2017

U of M experts can easily be available for national media interviews by using our ReadyCam® broadcast studio located in the basement of Morrill Hall. 

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