Driven to Discover Campaigns

We celebrate Driven to Discover in our annual marketing campaigns. These are aimed at building widespread support for the University of Minnesota. While each campaign has its own distinctive look, they all reinforce our brand by showcasing our identity, values, and work to the public.

See more on the current brand campaign “Driven.”

2008—We are All Search Engines

2009—The Search Continues


2011—Discover & Discover & Discover

2012—Discovery Illuminates Everyone

2013—Discovery Illuminates Everyone

2014—The Future is Being Made in Minnesota

2015—Ours is a world of challenge and possibility. And we are the driven.

2016—Together we're solving the world's biggest challenges.