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Logo Guidelines and Download

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Logo Overview

Official University logos include the Wordmark, Driven to Discover, Block M, Unit/Wordmark combination, Goldy Gopher, and Regents Seal. Use of these marks on communications helps our audiences to quickly see that it is a University communication.

These logos have specific uses and are not interchangeable. The guidelines explain when and how to use each of the University’s logos.

Before proceeding, note the following:

  • All marks are reserved for official University business and may not be used to promote non-University activities or imply endorsement.
  • Units may not develop new logos or alter existing logos.
  • Third party logos may only be used in conjunc tion with University marks if a signed agreement between the University and the outside vendor or company has been executed. Any use of third party marks on University materials must be approved by the Office of University Relations. Whenever possible, sponsors or collaborators should be indicated in text, not with a logo.
  • To use any logos on merchandise or apparel, see Trademark Licensing guidelines.
  • Student Organizations registered through Student Unions and Activities should review specific student group guidelines.

Wordmark

Example of a Wordmark.

The Wordmark is a graphic element, not a type style. It is a foundational brand element which should be used in all communications to provide a visual indication of its origin or source.

  • Do not type the Wordmark or use it in a sentence.
  • The Wordmark may not be altered in any way, but may be combined with official unit designations through the unit and Wordmark combination logo.
  • Each University of Minnesota campus has a distinct version of the Wordmark incorporating the campus’s name.
  • Do not use the ® or ™ symbols with the Wordmark.
  • Registered student groups may not use the Wordmark or Driven to Discover but may use the Block M and mascot marks if such use complies with the student group handbook.

Placement

  • Place the Wordmark (or unit and Wordmark combination logo) in a prominent location on a designed piece where the Wordmark isn't overshadowed by other elements.
    Note: Websites must include the Wordmark in an approved web header; do not duplicate elsewhere on a umn.edu site.
  • When using the Wordmark and a unit name as separate elements, they must be far enough apart so as to not appear grouped.
  • Do not duplicate the Wordmark on any designed piece.

Buffer Space

  • Leave a buffer space the height of the capital letter "N" between the Wordmark or Wordmark combination and other graphic elements or the edge of the page/screen.

Example of Wordmark and Driven to Discover logo.

Stacked Block M, Wordmark, and Driven to Discover logo.

Minimum Size

Because the Wordmark can appear in vertical (stacked) and horizontal orientations and is customized for each campus, minimum width is measured against the word “Minnesota."

  • The word "Minnesota" must be 7/8" (.875") wide.

Example of sizing for print wordmarks.

  • In digital applications, the entire mark “University of Minnesota” must be no smaller than 220 pixels wide on desktop screens and 170 pixels wide on mobile screens.

Example of sizing for digital desktop wordmarks.

Example of sizing for digital mobile wordmarks.

Wordmark and Other University Logos

  • The Wordmark should be used with Driven to Discover on all visual communications, when space permits.
  • The Wordmark may be used in combination with the Block M in either a horizontal or vertical orientation, except on umn.edu websites where only a horizontal orientation is permitted.
  • Goldy Gopher logo(s) may be used on the same piece as the Wordmark but should not be combined into one element.

Campus Designations

Crookston

Example of University of Minnesota Crookston Wordmark.

Guidelines and standards for University of Minnesota Crookston Wordmark.

Duluth

Example of University of Minnesota Duluth Wordmark.

Morris

Example of University of Minnesota Morris Wordmark.

Rochester

Example of University of Minnesota Rochester Wordmark.

System-wide

In instances when a communication needs to represent the entire University system, use the version with the campus designations (see below). Campus designations should only be used with the Wordmark and not with any unit combination marks.

Example of system-wide Wordmark.

Digital Applications

Digital Wordmark files are included in the above download with Wordmarks optimized for a variety of digital displays. The package includes variations of the Wordmark on maroon and gold backgrounds. The Photoshop download includes wordmark variations that have been optimized for use with digital communications. The wordmarks in this file may be enlarged, but not made smaller.

Contact University Relations if you have digital Wordmark needs beyond what is available on this site.

Other considerations when using the Wordmark in digital settings:

  • Digital Wordmarks should be used when creating digital ads or other digital content when a template doesn’t exist.
  • A responsive Block M/Wordmark combination is incorporated into the official header for all umn.edu websites.
  • Do not duplicate the Wordmark on a UMN website.
  • Units may not use their Wordmark/unit combinations on UMN web pages.
  • HTML email should use either the email templates with the Block M/Wordmark combination included or prominently place the Wordmark within the email.

Social Media

The Wordmark may not be used in the profile image or other graphics created for use on social media. See the Social Networking Guidelines for more information.

Driven to Discover

University of Minnesota Driven to Discover example.

Driven to Discover is the official brand tagline of the University of Minnesota. It describes our University and connects all units together under a common platform. All units are encouraged to use Driven to Discover in combination with the Wordmark.

When used as a graphic, Driven to Discover should never be used separate from the Wordmark. It is a graphic element, not a type style. The only exception is in the footer of official University stationery.

Block M

Example of Block M.

The Block M is one of the most-recognized logos in the state. All campuses, colleges, departments, and other units are encouraged to use it.

  • Use the Block M in addition to the Wordmark, not as a substitute for it.
  • The Block M may be used as a design element by incorporating it into a pattern, cropping, or screening. Any use of the Block M in this manner requires review and approval by University Relations.
  • Include a ® on all instances of the Block M except where its size may render it illegible.
  • Registered Student Organizations may use the Block M, email brand@umn.edu for the file.

The Block M may not be:

  • Altered in any way that distorts its proportions.
  • Blended or incorporated into other logos except as prescribed in the Wordmark/Unit combination section.
  • Used in any color other than Maroon, Gold, Black, White, or Grey.
  • Used as a letter in a word.

Placement

  • Place the Block M in a prominent location on the designed piece (poster, website, flyer, etc.), where it isn't overshadowed by other elements.
  • The Block M must be far enough away from other elements so as to not appear grouped.
  • Do not duplicate the Block M on any designed piece (poster, website, flyer, etc).

Buffer Space

  • Use a buffer space equal to the height of the Block M's serif to separate the Block M from other graphic elements or the edge of the page. Do not place type or other graphic elements on the Block M.

Example of Block M showing buffer space.

Minimum Size

  • 1/2" (.50")
  • 45 pixels

Digital Applications

All University websites on the umn.edu domain are required to use the University's web header and footer. The web header includes the Block M at the upper left along with the Wordmark. Do not duplicate the Block M in other locations on pages with the official header and footer.

HTML email should use either the email templates with the Block M included, or place the Block M in a prominent location within the email along with the Wordmark. Use the appropriate buffer space to separate the Block M from other graphic elements or text. Do not duplicate the Block M within an email.

Other considerations when using the Block M in digital settings:

  • Digital Wordmarks should be used when creating digital ads or other digital content when a template doesn’t exist.
  • A responsive Block M/Wordmark combination is incorporated into the official header for all umn.edu websites.

Social Media

The Block M can be used in profile images or other graphics designed for social networking sites.

Unit Wordmark Combination

Example of unit Wordmark combination.

Official University units may connect their name to the Wordmark and Block M in multiple ways. The unit Wordmark combination template provides specific details for designing your own mark.

When connecting a unit name with the Wordmark and Block M, keep in mind the following:

  • Only official University units may connect their name to the Wordmark.
  • Student groups are not permitted to use these templates.
  • The unit name may not exceed the width of the Wordmark and should be limited to a maximum of two lines.
  • Use Driven to Discover in connection with the Wordmark whenever possible.
  • The combination of a unit name and Wordmark may be no taller than it is wide.
  • Use only one unit name in connection with the Wordmark or Block M. Do not combine both a college name and a department name.
  • Goldy Gopher or the Regents Seal may not be used in place of the Block M.
  • The Block M may be used above or to the left of a unit name.
  • Unit and Wordmark combinations are not allowed on University websites.
  • When using a unit name separate from the Wordmark, the Wordmark must be included somewhere on the designed piece (poster, flyer, etc.). For example, a postcard may contain the Block M/unit combination on the front and the Wordmark on the back.
  • If you are interested in using the Block M unit name combination (below), please contact University Relations.

Example of Block M unit combination.

Goldy Gopher

Example of leaning Goldy graphic.

Goldy Gopher logos should be used to represent the Twin Cities campus in informal communications. There are three official versions of the Goldy Gopher logo: Running Goldy, Leaning Goldy, and Goldy Face.

  • Use Goldy in addition to the Wordmark, not as a substitute for it.
  • Goldy may be used as a design element by incorporating it into a pattern, cropping, or screening. Any use of Goldy in this manner requires review and approval by University Relations.
  • Include a ® in all uses, except when the size of the ® renders it illlegible.

Buffer Space

Use a buffer space equal to the height of the Block M's serif to separate Leaning Goldy from other graphic elements or the edge of the page. For Running Goldy, use a buffer space equal to the height of Goldy's fist. For Goldy Face use a buffer space equal to the height of Goldy's ear.

Example of Goldy with Block M showing buffer space.

Example of running Goldy showing buffer space.

Example of Goldy head showing buffer space.

Minimum Size

  • 3/4" (.75"): for all paper sizes.
  • 150 pixels

Digital Applications

Goldy Gopher represents the Twin Cities campus in informal communications. It does not replace the required Block M and Wordmark combination for digital communications.

Social Media

Goldy Gopher represents the Twin Cities campus in informal communications. Goldy Gopher is not to be used in place of the Block M in social media profile graphics.

Regents Seal

Example of Regents Seal.

The Board of Regents adopted the Regents Seal in 1939 as the corporate seal of the University of Minnesota. The Latin motto omnibus artibus commune vinculum means “a common bond for all the arts.” The lamp represents the metaphysical sciences, the telescope the physical sciences, the plow the industrial arts, and the palette and brushes the fine arts.

Unlike the Wordmark or Block M, the Regents Seal is not available for widespread use. The Regents Seal is reserved for official awards, gifts, event materials, and documents involving the Board of Regents or bearing the signature of the president or a vice president, chancellor, dean, or member or officer of the Board of Regents.

Contact University Relations to request approval to use the seal.

Assets

Guidelines

Templates

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