Marketing and Communications Training

University employees in communications roles can now access training through a blend of online and in-person sessions, incorporating University marketing and communications basics with deeper dives into specific topics. Participants who watch the three introductory videos and attend at least five in-person workshops can receive a certificate, showcasing a commitment to reinforcing the University’s brand standards, mission, and values. This training course will:

• align communications best practices from professionals across the University system
• provide participants with a network of communicators and resources to enhance internal and external marketing and communications work
• deepen participant knowledge of the how and why of University communications practices

Not sure if you want to go through the full certificate program?

Watch the three introductory videos to learn more about what marketing and communications looks like at the U of M and find more resources to support you in your role.

This course is free for all U of M employees who perform communications roles, whether as a primary function of your job or as secondary assigned duties, on all five system campuses, either in-person or through remote access. 

To register for the training course, you must use your University login via Training Hub. All courses require participants to view the three introductory videos before registering for an in-person workshop. There are some workshops that require a prerequisite, and those are listed in more detail in Training Hub. If you have any questions, please contact University Relations.

Introductory Videos

Learn about how the U of M values and approaches marketing, public relations, internal communications. and government and community relations. Find resources and view all three prerequisite videos before registering for in-person workshops.

Brand Ambassador Workshop