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Web Requirements

On This Page

The University's Brand Policy: Trademarks, Logos, Colors, and Seal states that:

  • All websites must use an official web header and footer.
  • The University web header and footer cannot be used on personal websites.
  • Registered student organizations on all campuses may not use the Wordmark or Driven to Discover but may use the Block M and mascot marks.

Get an official header and footer

  • Official web headers and footers are built in to Drupal, the U of M's content management system.
  • Official web headers and footers are available for use outside of Drupal and can be configured using the Template Builder.
  • Web headers for use by student organizations are available in Drupal Lite. Student organization sites may not use the official footer.

Required Web Header Elements

  • Block M
  • University of Minnesota Wordmark
  • Driven to Discover*
  • One Stop link
  • “MyU: For Students, Faculty, and Staff” link with lock icon (the "For Students, Faculty, and Staff" text is optional and may be removed)
  • Search field with magnifying glass icon

* Use of Driven to Discover is strongly encouraged. Please contact University Relations if your unit plans not to use it.

Example of required web header.

  • Copyright statement
  • Equal opportunity statement
  • Privacy statement link
  • Link to "Report Web-Related Disability Issue"
  • Optional: "Current as of..." statement/date

Report Web-Related Disability Issue link—The footer of any University Drupal site should always include this link: Report Web Disability-Related Issue. When properly configured on your site, this link will capture the URL of the page a person is on and take them to a web form where they can report the issue.

Depending on how and when your Drupal site was configured you may already have this link. If not, please use the instructions on the OIT website to configure this link for your site.

Example text in required footer.

All University units should provide contact information of some sort on their site’s pages. Units may include a unit footer directly above the required web footer. A coded design is provided in Drupal and the Template Builder, but units may use their own design and content.

The four links on the right side of the unit footer are examples of the types of useful links that should be considered when constructing a unit footer.

Example of unit footer.

Header and Footer Requirements and Rules

Links: Link and link behavior for all links in the required header and footer must remain consistent throughout the University; do not change header and footer links or link locations.

Maroon or Gold Header: Units may choose to use either the maroon or gold header background in the colors provided in the code. Alternate colors for the header are not allowed. The header defaults to maroon and can be switched to gold within the code.

Block M, Wordmark, and Driven to Discover: This graphic must link to The link must not be changed to link to a unit home page. Only graphics contained in the official University web headers can be used; units may not recreate this graphic in any way.

One Stop: This link must be included on all websites systemwide. It must always appear above the search field (except on small screens, where it drops to the bottom of the page).

MyU: For Students, Staff, and Faculty: This link and the link location must be included on all sites. The link must always appear above the search field (except on small screens, where it drops to the bottom of the page). Units may remove the "For Student, Staff, and Faculty" portion of the link.

Search Field: By default, Google Custom Search Engine is used for the search results. The search default is set to provide results for the Twin Cities campus, but other configuration options are available. 

Footer Content and Links: All required footer elements must be left “as is” in the footer. Units may not add or remove links or content and may not change the destination of the Privacy Statement link unless they need to point to a customized statement (one that expands on the standard statement). The copyright statement should always display the current year.

The background color of the footer may be changed. If a background color is added, the text and links must be tested for acceptable color contrast. Text or background colors should be changed if needed for accessibility.

Responsive Behavior: The header and footer code includes responsive behavior for screen sizes above 660 pixels, screens between 520 and 660 pixels, and screen sizes below 520 pixels.

Branding in U of M Supported Web Tools

Drupal and Drupal Lite

The University’s enterprise Drupal and Drupal Lite have both been configured to give you all the approved header and footer options. When working on your site in Drupal, you can access these options in the admin menu by going to Configuration > System > UMN Header and Footer Customization.

Google Sites

As of February 2017, Google Sites does not include the option to automatically choose a University branded template. Instructions for creating a branded Google Site can be found on our Google Sites page.


While not a centrally supported University utility, Blogger can be configured with University branding downloaded from the Template Builder (see below).

Template Builder

The Template Builder allows developers to choose header and footer features to automatically generate HTML for a website. The Template Builder should be used when building an HTML site or a Wordpress or Blogger site.


The headers and footers are available on GitHub. If you are unsure of how to use GitHub or compile Sass to CSS, you may want to have Template Builder write and compile your code.





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