Resources
To assist in your efforts to represent and promote the university, we’ve created a list of resources available to you. Search term(s) results will include blog posts and communication resources. Search by keyword, category, tag, or any combination of the three to narrow your results.
Improve SEO performance by optimizing for search intent
Learn how to write relevant content that resonates with your audience.
Optimizing cookie domains and cleaning Google Tag Manager for a streamlined umn.edu experience
Review Google Tag Manager housekeeping tips and how to set your Google Analytics cookie domain.
Progressive Web Apps, one year later
Progressive Web Apps (PWA) is a technology collection that allows you to install websites on devices, so it behaves similar to a mobile application. The number of mobile device users is growing, and PWA implementation is becoming more important than ever.
Simplifying website analytics: A beginner's guide to implementing Google Tag Manager
Learn how to implement Google Tag Manager to gain valuable insights into your website visitors' behaviors, regardless of your technical expertise.
Some of 2023’s top marketing analytics resources
Check out the Measurement and Analytics team's best resources to take into 2024.
Stage before you engage: The importance of a staging environment in Google Analytics
Learn the importance of setting up a Google Analytics staging environment for creating, testing, and troubleshooting custom events and data.
Taking the struggle out of science writing
Science writing for the public may seem daunting, but with the right approach, that beast can be tamed.
The shape of storytelling in an attention-starved world
Using the inverted-pyramid style of storytelling is often the most effective way to reach your audience.
Thoughts on sexist language
Communicators strive to avoid sexism, but sometimes it crops up anyway. Here are some observations and musings on the subject.
Three easy accessibility skills for content editors
Explore three easy skills for content editors to use with Folwell and Drupal to create accessible digital content.
Three grating grammatical glitches
Sooner or later, everybody slips up in the grammar department. But certain glitches raise their scruffy heads more often than others. Here’s a guide to navigating some of the most common danger zones.
U of M style conundrums
Health care vs. healthcare? Well-being vs. wellbeing? Here are a few word-usage and style conundrums worth discussing, even if the answers are seemingly up for debate and apt to change over time.
Using Google Analytics 4 for Effective Content Performance Measurement
Learn how to use Google Analytics 4 to measure content performance.
Using images with impact
Enhance your messages with these tips on how to choose eye-catching images.
Web accessibility testing with Pope Tech
Learn about Pope Tech, the University's new web accessibility checking tool available for use with Drupal websites.
What’s new in Drupal 10?
Explore the latest version of Drupal - Drupal 10, and its exciting new features and improvements.
Who, what, where, when, and why, why, why?
What makes a good story and how do we tell it? Reflections on the art and “science” of storytelling.