Resources
To assist in your efforts to represent and promote the university, we’ve created a list of resources available to you. Search term(s) results will include blog posts and communication resources. Search by keyword, category, tag, or any combination of the three to narrow your results.
Google’s Search Algorithm Update: What You Need to Know About Core Web Vitals
Learn how the update will help you improve user experience.
Grammatical glitches 2.0
Here is the latest in a series of posts on navigating the maze of English grammar, punctuation, and usage.
Hello, I’m Now a Crisis Communicator
The pandemic has turned us into crisis communicators. Let's take a look at what that has meant.
Hosting reporters on campus
Guidelines for units hosting journalists on campus.
Hot-Button Issues: How Will Your Organization Respond?
A new report offers communicators guidance to ensure their organization’s position is understood and trusted when taking a stance on an issue.
How COVID-19 is Shaping Reporters and Newsrooms a Year Into the Pandemic
COVID-19 has re-shaped our lives in more ways than we can count, and journalists are no different.
How PR professionals are using AI
More than 1,000 public relations professionals were surveyed this spring about their usage of artificial intelligence in the workplace for a study by MuckRack, a media database organization.
How to Ace a Virtual Interview
Tips for communicators to share with experts who are participating in a virtual interview.
How to be quotable
Understanding what reporters want out of a quote can help you develop talking points that include the vibrant language reporters are seeking.
How to digitally declutter your workspace
Tips and tricks to manage inbox chaos.
How to Identify and Avoid Ableist, Exclusive Language
Learn how to write about people with disabilities including using inclusive language.
How to leverage storytelling in your writing about research
Learn expert tips for crafting a relatable, compelling narrative around your research stories.
How to nurture your website content for continued growth
Content maintenance plans are an essential part of every good website. This is the first in our series guiding you with creating a content maintenance plan.
How to use bridging phrases like a pro
Expert tips to use bridging phrases in your next media interview.
How to Write an Op-Ed
Help your Op-Ed submission stand out with our expert tips.
I migrated to GA4, now what?
Discover the next three steps to complete after you have added Google Analytics 4 (GA4) tracking to your website(s).
Improve SEO performance by optimizing for search intent
Learn how to write relevant content that resonates with your audience.
Improving Media Relations Strategies in 2022
A new report on the state of journalism in 2022 detailing reporter trends in social media, public relations preferences, and news gathering strategies was recently released by the media database organization, Muck Rack.
Improving Your Website Through Intuitive Navigation
Learn how card sorting and tree testing can help people find what they need on your website.
Increasing the Female Perspective in News
Highlights from the International Women’s Media Foundation report.