Resources
To assist in your efforts to represent and promote the university, we’ve created a list of resources available to you. Search term(s) results will include blog posts and communication resources. Search by keyword, category, tag, or any combination of the three to narrow your results.
Adding and Updating Google My Business (Maps) Locations on the Twin Cities Campus
Action requested: Optimize your search results when you claim ownership of your Twin Cities department, building, or college as part of the University's Google My Business account.
AP Styleguide: Inclusive storytelling
The Associated Press Stylebook has made numerous updates around inclusive language. We’re highlighting some of the recent changes to use in future storytelling.
Caniuse.com and GA4 data
By importing GA4 data into Caniuse.com, you can learn which features your specific users support, helping make web development decisions.
Generative AI guidance for communicators
University Relations has provided background and encouraged uses of Generative AI for marketing and communications staff.
Maximizing your voice: Tips for communicators from the world of radio
Whether you're appearing on a podcast or giving a live presentation, vocal exercises and environmental factors can help you deliver your message.
Progressive Web Apps, one year later
Progressive Web Apps (PWA) is a technology collection that allows you to install websites on devices, so it behaves similar to a mobile application. The number of mobile device users is growing, and PWA implementation is becoming more important than ever.
Ready for download: Safety Style Guide
Is it Safe Walk or 624-WALK? The answer to this and other burning safety style questions.
Simplifying website analytics: A beginner's guide to implementing Google Tag Manager
Learn how to implement Google Tag Manager to gain valuable insights into your website visitors' behaviors, regardless of your technical expertise.
Six common AP Style mistakes
Depending on the type of communication, the University uses AP Style or Chicago Style. Do you make any of these AP Style mistakes?
Some of 2023’s top marketing analytics resources
Check out the Measurement and Analytics team's best resources to take into 2024.
Talk the talk: Tools for better DEI communications
Create inclusive content with the help of style and reference guides.
Using Google Analytics 4 for Effective Content Performance Measurement
Learn how to use Google Analytics 4 to measure content performance.
Web accessibility testing with Pope Tech
Learn about Pope Tech, the University's new web accessibility checking tool available for use with Drupal websites.