Resources
To assist in your efforts to represent and promote the university, we’ve created a list of resources available to you. Search term(s) results will include blog posts and communication resources. Search by keyword, category, tag, or any combination of the three to narrow your results.
Get Visual to Connect with Your Audience
Using visuals to reinforce messages.
Global internal communication trends for 2022
Explore highlights from a 2022 global survey, detailing the top trends, challenges, goals and more for internal communications.
Google Doc Templates Updated
All University of Minnesota Google Doc templates have been updated for every campus.
Google’s Search Algorithm Update: What You Need to Know About Core Web Vitals
Learn how the update will help you improve user experience.
Hello, I’m Now a Crisis Communicator
The pandemic has turned us into crisis communicators. Let's take a look at what that has meant.
Hot-Button Issues: How Will Your Organization Respond?
A new report offers communicators guidance to ensure their organization’s position is understood and trusted when taking a stance on an issue.
How COVID-19 is Shaping Reporters and Newsrooms a Year Into the Pandemic
COVID-19 has re-shaped our lives in more ways than we can count, and journalists are no different.
How to Ace a Virtual Interview
Tips for communicators to share with experts who are participating in a virtual interview.
How to be quotable
Understanding what reporters want out of a quote can help you develop talking points that include the vibrant language reporters are seeking.
How to Identify and Avoid Ableist, Exclusive Language
Learn how to write about people with disabilities including using inclusive language.
How to use bridging phrases like a pro
Expert tips to use bridging phrases in your next media interview.
How to Write an Op-Ed
Help your Op-Ed submission stand out with our expert tips.
I migrated to GA4, now what?
Discover the next three steps to complete after you have added Google Analytics 4 (GA4) tracking to your website(s).
Improving Media Relations Strategies in 2022
A new report on the state of journalism in 2022 detailing reporter trends in social media, public relations preferences, and news gathering strategies was recently released by the media database organization, Muck Rack.
Improving Your Website Through Intuitive Navigation
Learn how card sorting and tree testing can help people find what they need on your website.
Increasing the Female Perspective in News
Highlights from the International Women’s Media Foundation report.
Influence Positive Workplace Culture
We originally posted these tips a year ago, when we were first working from home in the early days of the pandemic, and they're still relevant today.
Inside Higher Ed's The Academic Minute
The Academic Minute can be a good way for faculty to raise awareness about their research and expertise.
Insights into COVID-19 News Habits
A report looks at how people accessed news and information about COVID-19 early in the pandemic.
Journalists Discuss Covering COVID-19 in Rural America
National journalists gather to discuss the impact of COVID-19 on small towns and rural areas.