We shine a light on the driven.
We lead the U of M’s branding efforts, partnering with campuses, colleges, and units to create marketing that inspires all audiences. We are Driven to Discover.
We partner internally and externally through all media and venues to tell the U of M’s stories and convey the value the U of M delivers to our state and world.
We build support for the U of M among citizens and leaders across our state, in Washington, D.C., in local communities, and among U of M faculty, staff, students, and alumni.