Communication Blog

Where is Your Web Traffic Coming From?

January 18, 2022
Using custom URLs to better understand traffic to your website.

Salesforce Marketing Cloud Training Now Available Online

December 13, 2021
OIT has a new Salesforce Marketing Cloud training course available in Canvas. This replaces the previous in-person training.
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Creating a Newsletter Template in Agility

February 24, 2020
How to request your own Agility newsletter template.
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How to Make Google Calendar Work for You

August 22, 2019
Hard-copy printed calendars are mostly a thing of the past. Now, our devices put highly sharable and portable online calendars at our fingertips. Here’s how to use Google calendar better.
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Round 2: Brief Open Rates and the Quest for a U of M Benchmark

May 13, 2019
The University of Minnesota is home to dozens of electronic newsletters. An informal survey takes a first step toward establishing some open and click rate standards among University audiences.
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Brief Open Rates and the Quest for a U of M Benchmark

April 12, 2019
The University of Minnesota is home to dozens of electronic newsletters, from unit to college and even systemwide publications. But when dealing in electronic communications, what is a good open rate?
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June Marketing Cloud User Group Session

May 29, 2018
Do you use Marketing Cloud for your email communications? If so, consider attending the first in a monthly series of Marketing Cloud User Group meetings.

New: Marketing Cloud Content Builder Branded Templates

April 4, 2018
The branded templates, content items, and footers in Salesforce Marketing Cloud were converted over to Content Builder last month. Step-by-step guides on using them are now available.
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U of M mass email: if you send it, we'd like to hear from you!

February 27, 2018
University Relations and the Office of Information Technology need your opinions on mass email.
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Create a Sender Profile in Salesforce Marketing Cloud

June 9, 2017

Sender profiles allow you to specify both the "from" and "reply-to" email addresses for your mass email sends. 

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