Communication Blog

How to Make Google Calendar Work for You

August 22, 2019
Hard-copy printed calendars are mostly a thing of the past. Now, our devices put highly sharable and portable online calendars at our fingertips. Here’s how to use Google calendar better.
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Round 2: Brief Open Rates and the Quest for a U of M Benchmark

May 13, 2019
The University of Minnesota is home to dozens of electronic newsletters. An informal survey takes a first step toward establishing some open and click rate standards among University audiences.
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Brief Open Rates and the Quest for a U of M Benchmark

April 12, 2019
The University of Minnesota is home to dozens of electronic newsletters, from unit to college and even systemwide publications. But when dealing in electronic communications, what is a good open rate?
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June Marketing Cloud User Group Session

May 29, 2018
Do you use Marketing Cloud for your email communications? If so, consider attending the first in a monthly series of Marketing Cloud User Group meetings.

New: Marketing Cloud Content Builder Branded Templates

April 4, 2018
The branded templates, content items, and footers in Salesforce Marketing Cloud were converted over to Content Builder last month. Step-by-step guides on using them are now available.
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U of M mass email: if you send it, we'd like to hear from you!

February 27, 2018
University Relations and the Office of Information Technology need your opinions on mass email.
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Create a Sender Profile in Salesforce Marketing Cloud

June 9, 2017

Sender profiles allow you to specify both the "from" and "reply-to" email addresses for your mass email sends. 

Mass Email Footer Content Reminder

April 17, 2017

If you send mass email, please make sure your footer content is accurate and follows University and federal (for external messaging) guidelines and laws.

SMC Links to Events Calendar

July 21, 2016

Some people have reported issues with links sent in SMC messages that break when going to their events in the TC Events Calendar.

New Email Headers

April 28, 2016

New short email headers with University branding are now available.

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