Digital Analytics Lab at the U

If you are looking for an engaging community curious about digital analytics best practices, helpful tips, and building expertise in Google Analytics then this is the group for you!

What is Digital Analytics Lab at the U?

Our mission is to cultivate a collaborative community of marketing practitioners across the University of Minnesota dedicated to advancing our collective understanding and application of marketing analytics.

What will Digital Analytics Lab at the U do?

Through knowledge sharing, professional development, and mutual support, our purpose is to:

Empower practitioners at all levels, from beginners to experienced analysts, with the tools, insights, and skills needed to make data-informed decisions.
Foster collaboration by sharing data, communal assets, and best practices across system, college, and unit-level teams.
Encourage innovation by creating a space to exchange ideas, troubleshoot challenges, and gather feedback on projects and strategies.
Build a shared foundation of analytics governance and resources to enhance consistency and effectiveness in marketing initiatives across the University.

Why should I join Digital Analytics Lab at the U?

Whether you currently work with digital analytics or want to explore the field more, Digital Analytics Lab at the U (DAL-U) provides you with a network of like-minded people to share knowledge, get help with challenges, and learn more about best practices around using Google's digital analytics suite of tools, such as Google Analytics, Google Looker Studio, Google Tag Manager, and Google Search Console.

How Do I Join Digital Analytics Lab at the U?

Joining DAL-U, is easy. Join the Google Group to receive:

invitations to monthly meetups,
emails containing tips and tricks,
email notifications about new digital analytics blog posts, and
access to the University Relations Measurement & Analytics office hours calendar.