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Colors and Type

2019 Color Palette Thumbnail

University marks and campaign graphics must use official colors or black-and-white, and maroon and gold must be prominent in all designs for print or the web.

Primary Colors

Electronic Colors

Maroon or gold or both should be prominent in any electronic publication color scheme. The official colors are:

  • Gold: R:255 G:204 B:51 (#ffcc33)
  • Maroon: R:122 G:0 B:25 (#7a0019)

Print Colors

Consider legibility and contrast. Do not use a gold Wordmark on a white background or a maroon Wordmark on a black background. Do not screen the Wordmark or print over it.

Uncoated Paper

  • Gold: Pantone 116U or
  • Gold: C:0 M:16 Y:100 K:0
  • Maroon: Pantone 201U or
  • Maroon: C:0 M:100 Y:63 K:29

Coated Paper

  • Gold: Pantone 136C or
  • Gold: C:0 M:27 Y:76 K:0
  • Maroon: Pantone 202C or
  • Maroon: C:0 M:100 Y:61 K:43

Secondary Colors

Any secondary colors may be used with University branding, except any combinations that appear similar to other primary color combinations for Universities within the Big10.

For example:

Black and Gold - Iowa Hawkeyes

Gold and Blue - Michigan


Typography for Digital Publications

Open Sans is the recommended font for use on University websites. It includes a wide number of font styles, and offer a wide array of special characters. It is a free Google font and is used in the U's Folwell Web Theme.

Neutraface is the University’s official font and may be used on websites when purchased through the vendor that created the font, House Industries. The University does not have an enterprise license for this font, but units are not required to use it online.

Typography for Print

The University's suggested font is Neutraface. Alternatives include: Frutiger, Helvetica Neue, Hoefler, and Times New Roman.

Neutraface is the Driven to Discover brand typeface.

Preview of Neutraface



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