Colors
University marks and campaign graphics must use official colors or black-and-white, and maroon and gold must be prominent in all designs for print or digital.
Versions for Print and Digital
For print, use CMYK or Pantone versions of University colors. For digital, such as the web, presentations, or PDFs that will be viewed online, use the RGB or HEX versions.
Primary Colors
The official UMN maroon, gold or both should be the primary colors used for any print or digital communications.
UMN Maroon
CMYK 0 100 61 43
Pantone 202c, 201u
RGB 122 0 25
HEX #7a0019
UMN Gold
CMYK 0 27 76 0
Pantone 136c, 116u
RGB 255 204 51
HEX #ffcc33
Secondary Colors
Besides the official maroon and gold, shades of maroon and gold may be paired with the official versions for tone-on-tone graphics, etc.
These official secondary colors are also used with the Folwell web theme.
Dark Maroon
CMYK 23 84 54 68
RGB 91 0 19
HEX #5b0013
Light Maroon
CMYK 5 100 71 22
RGB 144 0 33
HEX #900021
Dark Gold
CMYK 0 38 95 0
RGB 255 183 30
HEX #ffb71e
Light Gold
CMYK 1 11 62 0
RGB 255 222 122
HEX #ffde7a
Darker Gray
CMYK 69 63 62 58
RGB 52 51 51
HEX #333333
Dark Gray
CMYK 63 55 54 28
RGB 90 90 90
HEX #5a5a5a
Medium Gray
CMYK 55 47 45 11
RGB 119 118 120
HEX #777677
Light Gray
CMYK 16 11 14 0
RGB 212 214 210
HEX #d5d6d2
Secondary Colors — Digital Only
Lighter Gray
RGB 240 239 238
HEX #f0efee
Off White
RGB 249 247 246
HEX #f9f7f6
U of M Color Swatches for Digital and Print are Available
Optional Secondary Colors
Optional secondary colors and their tints may also be used as long as they are used sparingly and the maroon and gold are prominent.
Any secondary colors may be used with University branding, except any combinations that appear similar to other primary color combinations for Universities within the Big10.
For example:
- Black and Gold - Iowa Hawkeyes
- Gold and Blue - Michigan
Typography
Typography for Digital Publications
Open Sans is the recommended font for use on University websites. It includes a wide number of font styles, and offer a wide array of special characters. It is a free Google font and is used in the U's Folwell Web Theme.
Neutraface is the University’s official font and may be use on websites when purchased through the vendor that created the font, House Industries. The University does not have an enterprise license for this font, but units are not required to use it online.
Typography for Print
The University's suggested font is Neutraface. Alternatives include: Frutiger, Helvetica Neue, Hoefler, and Times New Roman.
Neutraface is the Driven to Discover brand typeface.
