Questions?

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Colors and Type

University marks and campaign graphics must use official colors or black-and-white. And maroon and gold must be prominent in all designs for print or the web.

Primary Colors

Electronic Colors

Maroon or gold or both should be prominent in any electronic publication color scheme. The official colors are:

  • Gold: R:255 G:204 B:51 (#ffcc33)
  • Maroon: R:122 G:0 B:25 (#7a0019)

Print Colors

Consider legibility and contrast. Do not use a gold Wordmark on a white background or a maroon Wordmark on a black background. Do not screen the Wordmark or print over it.

Uncoated Paper

  • Gold: Pantone 116U or
  • Gold: C:0 M:16 Y:100 K:0
  • Maroon: Pantone 201U or
  • Maroon: C:0 M:100 Y:63 K:29

Coated Paper

  • Gold: Pantone 136C or
  • Gold: C:0 M:27 Y:76 K:0
  • Maroon: Pantone 202C or
  • Maroon: C:0 M:100 Y:61 K:43

Secondary Colors

Any secondary colors may be used with University branding, except any combinations that appear similar to other primary color combinations for Universities within the Big10.

For example:

Black and Gold - Iowa Hawkeyes

Gold and Blue - Michigan

Typography

Typography for Digital Publications

When choosing a font for online display, choose type that is widely available for most or all computers, such as Verdana or Arial (sans serif) or Times or Georgia (serif). Helvetica, Trebuchet, Tahoma, and Lucida Grande are also widely available for both PC and Mac users. If you use one of these as your primary font, be sure to specify a more common font as an alternative just in case.

Raleway is the font used on the University's homesite. See more about this font in the U of M Homesite Style Tile. Open Sans and Georgia are the fonts used in the Morrill Style Tile.

Neutraface is the University’s official font and may be use on websites when purchased through the vendor that created the font, House Industries. The University does not have an enterprise license for this font, but units are not required to use it online.

Typography for Print

The University's suggested font is Neutraface. Alternatives include: Frutiger, Helvetica Neue, Hoefler, and Times New Roman.

Neutraface is the Driven to Discover brand typeface.

Preview of Neutraface

Assets

Guidelines

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