Meltwater is a media relations tool that offers a suite of resources and services, notably its media monitoring, journalist database, press release distribution, and reporting platform. For day-to-day PR work, users tend to get the most value out of this tool to research strategic media contacts through a variety of searches, filters, and list-building options; the broad distribution of external communications materials to media contacts; and the monitoring tool to catalog coverage to report on metrics and goals.
University Relations manages the master services agreement with Meltwater on behalf of the University. Reach out to Jake Ricker or Andria Waclawski for more information about this tool or other support offered by the central PR team.