Welcome to Agility

As many University communicators transition their media database and coverage tracking to the Agility platform—a new systemwide tool available through University Relations—University Relations will regularly offer tips and tricks to get maximum value from it.

Beyond its core functionality, here are some Agility offerings you may find useful:

1. You can get updates on journalists, including beat and outlet changes, as well as PR news, delivered to your inbox by signing up here. You can also follow Agility’s updates on Twitter.
   
   Why consider this: As you begin to formulate and prioritize your media lists, being on top of journalists' movements throughout the industry can prove incredibly useful. These updates will ensure that your lists stay current and you’re not accidentally sending a news release to a journalist who’s no longer at a given outlet.
2. Agility offers an array of professional development opportunities through its free PR webinar series.
   
   Why consider this: These webinars may offer interesting industry-wide insights or perspectives that can help inform your work. And as part of your subscription to Agility, they’re free, so why not take advantage?
3. Don’t know where to start with an upcoming media campaign? Read up on Agility’s media database basics or browse top outlets by region. Still don’t feel quite ready? Contact us at unews@umn.edu; we’re happy to help.

Stay tuned for more updates as we navigate this new tool together. If you aren’t already using Agility but are interested in exploring it, send us a note at unews@umn.edu.