Communication Blog

University Relations internal communicators recently tried out Axios’ Smart Brevity approach to increase readership of a monthly University Services newsletter.

Learn how easy it is to use Google Looker Studio to create and share dashboards. Sample dashboards for Universal Analytics and Google Analytics 4 metrics are included.

Get a quick refresh on apostrophe best practices for writing in AP Style.

What makes a good story and how do we tell it? Reflections on the art and “science” of storytelling.

Don't get caught countering your inclusive storytelling by succumbing to the white default.

Learn about how both writing styles differ on the Oxford comma, em dashes, numbers, titles, and more.

Discover the next three steps to complete after you have added Google Analytics 4 (GA4) tracking to your website(s).

Writing wicked brilliant content day in and out can be frightful. Fear not, we have a few writing hacks and resources to combat any writing worries and avoid scaring off your audience.

Plain writing helps audiences take less time to read and understand.

Understanding what reporters want out of a quote can help you develop talking points that include the vibrant language reporters are seeking.