Creating Media Lists in Agility

As many University communicators transition their media database and coverage tracking to the Agility platform—a new systemwide tool available through University Relations (UR)—UR will regularly offer tips and tricks to get maximum value from it.

Among Agility's resources is its media database, whch allows you to look up journalists from newspapers, TV stations, and radio stations around the world. You can also build media lists so that your releases (more on how to create a press release in Agility coming next week) are reaching the people who will care about them most.

To learn how to look up media contacts, add your own private contacts, and create media lists, see our directions.

We’ll continue providing Agility updates as we navigate this new tool together. If you aren’t already using Agility and are interested in exploring it, send us a note at unews@umn.edu. If you have used Agility and want to share your experiences, please let us know.