Communication Blog

Expert alerts explained

Expert Alerts are one of several proactive tools the PR team uses to connect journalists with University of Minnesota expertise. Produced in partnership with unit or college communicators, this tool is a great strategic option for University experts to share insights on a newsworthy subject.

Understanding media requests

Every day, journalists reach out to the U of M looking for sources who can provide expertise for their stories. Before accepting an interview, there are a few questions you should consider.

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