New Report Analyzes Media Consumption in the U.S.

A new report from Attest, a consumer research platform, offers the latest data of U.S. media consumption habits in 2021, a year of the pandemic.

Breaking down the data by age demographic, here are a few of the report’s findings:

• 44% of Gen Z (aged 18-24)  is streaming 3+ hours a day;
• 60% of Gen Z visit TikTok daily, while daily use of other platforms like Facebook come in at 28%, Twitter at 25% and Clubhouse at 22%;
• 15% of Millenials (aged 25-40) listen daily to podcasts and 45% listening at least once a week;
• 32% of Millennials read newspapers weekly and 13% daily;
• More Millennials get their news online, with 60% using news websites or apps weekly, and 24% using them daily;
• Gen X (aged 41-56) is less likely to be regular readers of physical newspapers and magazines than Millennials;
• Gen X is second most likely, only behind Boomers, to access news websites frequently – 28% visit daily and 17% a few times a week;
• 54% of Boomers (aged 57-65) watch 3+ hours of live TV per day;
• Boomers’ appetite for news can be seen in how often they access news websites and apps; 35% of Boomers say they use news websites and apps daily, while 16% visit a few times a week; and
• 27% of Boomers say they spend less than 30 minutes on social media each day, while a further 13% say they generally don’t use it at all.

We hope you find this information useful and, as always, please feel free to share your comments below or reach out to unews@umn.edu with any questions.