Brand Update

July 19, 2022

The University Relations website has transitioned to the latest version of Drupal. In addition to moving the site to Drupal 9 and incorporating the Folwell web design, we updated the website to make it easier to navigate and access frequently used resources.
Below are a few other highlights:

  • A search function helps audiences locate resources and blog content more quickly and easily.
  • The six pages describing our brand are combined into one cohesive page with a redirect to the Brand Resources page at the top.
  • A more detailed listing of UR teams, scope of work, and contact information for each makes it easier to find support.
  • The contact page now includes links to department email addresses, subscriptions and forms.

Check us out at university-relations.umn.edu. We welcome your feedback on the website.

Reminders

  • Get to know your campus/college/unit brand leader. Your campus/college/unit marketing communications leader is an important point of contact for you as you think about aligning your communications with brand standards. They can advise on any specific branding guidelines that align with the central brand policies and standards and connect you to the specific wordmarks that apply. University Relations collaborates closely with the marketing communications leaders in our shared work as brand advocates.
  • Ensure proper buffer space around University marks. To avoid elements looking combined with University trademarks, there should be proper buffer space separating those elements. What does that mean? Generally more is better than less; but we recommend taking a look at the guidelines for more specific details.
  • When selecting apparel color, maroon and gold is preferred. Avoid color combinations that might be confused with another university (such as black and gold, blue and gold, etc.). The primary colors should be the first choice when purchasing merchandise; if those colors are already being used for the branding application, then the secondary colors, such as white, black or gray, should be used. 

Visit the Resources Section for all brand standards, assets, and related information. As always, if you have any questions about the brand guidelines illustrated above or any of the guidelines posted on our website, please reach out to University Relations.