Some of 2023’s top marketing analytics resources

In the always-changing world of marketing analytics, it's crucial to stay ahead of the curve. As we say goodbye to 2023, it's time to reflect on some of the Measurement and Analytics team’s favorite resources that have helped us better serve you.

GA4 Resources

Let's begin by delving into the latest developments in Google Analytics 4, commonly referred to as GA4. Staying updated on analytics advancements is crucial, and one valuable resource is GA4 News Releases. They are an informative reference for upcoming changes and releases in the analytics domain.

Another GA4 pro tip—you can keep yourself in the loop by following the Google Analytics Group on LinkedIn. It's like having your own little hotline to the freshest updates straight from the source.

And finally, Orbit Media has a great blog post titled “The 3-Minute GA4-Powered Website Audit: How to Find Bugs, Bad URLs, and Broken Links on Your Website.

It’s a quick read with some valuable insights on how to use GA4 to find those pesky 404 pages and broken links that can drive any digital marketer up a wall. So, if you’ve ever wondered how to keep your website in tip-top shape, this one is worth checking out.

Looker Studio Resources

Now, let's dive into Looker Studio. In Mehdi Oudjida's blog, you'll discover fantastic tips for enhancing your data visualizations within Looker Studio.

For starters, there's this blog post from February 9, 2023, titled "How to create a metric selector to control which measure is displayed in your set of Looker Studio charts." This feature can be a game-changer whether you're tracking donation info, download stats, or conversion data.

But that's not all! There's another gem worth exploring: "How to create an interactive funnel report with a bar chart from Looker Studio." It's like giving your data a fresh new look, making it more engaging and actionable.

Higher Ed Web

For folks who have a passion for analytics, consider joining HigherEdWeb. It's a free community with premium memberships for $195/year. With a free membership, users have access to monthly meetings/presentations, community groups, and a dedicated Slack channel.

Premium member perks include access to professional development resources, including topics discussed at annual conferences and analytics summits.

Their Analytics Slack group is a great place to ask questions or chat with fellow analytics enthusiasts. For example, last month's Analytics Group meeting delved into using AI to kickstart data analysis.

And there you have it—a roundup of some of our favorite marketing analytics articles and resources from 2023. We hope you find these tidbits as valuable and exciting as we do. 

If you have any questions about these resources, please reach out to Eric Meyer. Happy analyzing!