Introducing the Digital Analytics Lab at the U: A Community of Practice for Digital Analytics
The University Relations Measurement & Analytics team is thrilled to announce the launch of the Digital Analytics Lab at the U (DAL-U), a new Community of Practice. Whether you’re a beginner or an experienced analyst, this community is your space to grow, collaborate, and innovate in marketing analytics.
Our Mission
We recognize the amount of work that goes into staying up to date with Google's numerous updates to their marketing analytics tools. Consider the DAL-U your resource for staying current and polishing up your skills. Our shared goal is to:
- Empower practitioners with the tools, insights, and skills needed to make data-informed decisions.
- Foster collaboration by sharing data, resources, and best practices across teams and units.
- Encourage innovation through open discussions, troubleshooting, and project feedback.
- Build a shared foundation of analytics governance and resources to ensure consistency and effectiveness in marketing initiatives.
What You Can Expect
- Analytics 101 webinars: Accessible sessions tailored to help members understand the fundamentals of marketing analytics in higher education.
- Office hours: Monthly open sessions hosted by the Measurement & Analytics team for personalized guidance and support.
- Newsletter: Stay updated on emerging trends, best practices, and helpful tips.
- Google Group: Connect and network with other practitioners across the University of Minnesota System.
We look forward to having you join us to deepen the group's understanding and use of Google Analytics, Google Tag Manager, Google Looker Studio, and Google Search Console.
Join our Google Group. Happy analyzing!