Get Visual to Connect with Your Audience

The National Institutes of Health (NIH) recently shared suggestions for using visuals to reinforce written or spoken health messages. You will see the tips can be applied to any type of messaging.

According to NIH, “Matching images to text is a process that aims to empower the intended audience using understandable, usable information and visuals.”

Here are the suggestions NIH offers, with more detailed information included on their site, that may be helpful to inform, explain, or persuade your audiences to take specific action:

• First, the Content
• Share the Language of Design
• Engage the Audience
• Be Aware of Problematic Images
• Visualizing Data

If you are interested in data visualization, this recent post provides information on how you can visualize data on your website and available resources to assist you.

Please feel free to share your experiences and insights on how images have helped your messaging in the comments section below.