Generative AI guidance for communicators
University Relations has created Guidance on the Use of Generative Artificial Intelligence, a resource for marketing and communications staff on using Generative AI (ChatGPT and similar systems) in their work. This resource highlights in what circumstances it’s best to use and avoid AI based on its current capabilities, and will be updated as AI and its uses evolve. This guidance does not address academic use by students or faculty. View academic guidance.
These recommendations are not exhaustive, and we encourage staff to use technology responsibly. Materials created with the assistance of AI should be acknowledged, and comply with communication best practices, data privacy policies, and appropriate use of UMN data.
Visit the University Relations Resources site for all of our guidance, toolkits, and other helpful information. Any questions on AI use can be sent to the University Relations team at:
- firstname.lastname@example.org for Internal Communications
- https://z.umn.edu/URbrand for Marketing and Branding
- email@example.com for Public Relations
Further readings on AI use in marketing and communications
- AI will make us more human
- Accenture Already Impacting How We Tell Stories
- Chat got your tongue? Lessons for AI cheerleaders and skeptics
- How PR professionals are using AI
- How to Use ChatGPT to Analyze Data?
- Humans are Biased, Generative AI is Even Worse
- Standards around generative AI
- This is when communicators and marketers are most likely to use AI