Generative AI guidance for communicators

University Relations has created Guidance on the Use of Generative Artificial Intelligence, a resource for marketing and communications staff on using Generative AI (ChatGPT and similar systems) in their work. This resource highlights in what circumstances it’s best to use and avoid AI based on its current capabilities, and will be updated as AI and its uses evolve. This guidance does not address academic use by students or faculty. View academic guidance.

These recommendations are not exhaustive, and we encourage staff to use technology responsibly. Materials created with the assistance of AI should be acknowledged, and comply with communication best practices, data privacy policies, and appropriate use of UMN data.

Visit the University Relations Resources site for all of our guidance, toolkits, and other helpful information. Any questions on AI use can be sent to the University Relations team at:

Further readings on AI use in marketing and communications