Brand Introduction

The University of Minnesota is large and complex, and our diverse audiences are inundated with marketing and communications messages from all directions. A strong brand helps us break through the clutter and stand out.

Together, we can tell the powerful story of what we do and who we are.

We are all born with a passion to search, with a fundamental need to discover. At the University of Minnesota, this curiosity is part of our collective DNA. We provide a thriving community for those with an overwhelming drive to teach and to learn, to research, and to serve. At the U of M, we continually inspire the next great generation of innovators and empower each other during our search for knowledge

We are Driven to Discover.

Here you will find everything you need to understand our brand and use it in your marketing and communications.