Communication Blog
Optimizing cookie domains and cleaning Google Tag Manager for a streamlined umn.edu experience
Review Google Tag Manager housekeeping tips and how to set your Google Analytics cookie domain.
Using Google Analytics 4 for Effective Content Performance Measurement
Learn how to use Google Analytics 4 to measure content performance.
Fall semester brand tips and reminders
As we dive into the new school year, review some quick brand tips and reminders.
Stage before you engage: The importance of a staging environment in Google Analytics
Learn the importance of setting up a Google Analytics staging environment for creating, testing, and troubleshooting custom events and data.
Improve SEO performance by optimizing for search intent
Learn how to write relevant content that resonates with your audience.
The importance of data visualization for communicators
Setting yourself apart from the crowd is increasingly important in the digital age and data visualization is one of your best tools.
Simplifying website analytics: A beginner's guide to implementing Google Tag Manager
Learn how to implement Google Tag Manager to gain valuable insights into your website visitors' behaviors, regardless of your technical expertise.
Cognitive digital accessibility and hidden barriers
Learn about how cognitive digital accessibility addresses hidden barriers to digital content for users with cognitive disabilities or differences.
The shape of storytelling in an attention-starved world
Using the inverted-pyramid style of storytelling is often the most effective way to reach your audience.
What’s new in Drupal 10?
Explore the latest version of Drupal - Drupal 10, and its exciting new features and improvements.