Communication Blog
Election year surveys highlight Americans’ views on media
While overall trust in the media remains low, a number of recent surveys show Americans’ views on the media in detail.
A statewide mindset in communications
The Minnesota Star Tribune’s ambitious rebranding presents an opportunity for communicators to think about statewide identity and messaging across communities.
The future of local news
Americans say they value local news, but their actions suggest otherwise.
The shape of storytelling in an attention-starved world
Using the inverted-pyramid style of storytelling is often the most effective way to reach your audience.
Curb the white default in your communications
Don't get caught countering your inclusive storytelling by succumbing to the white default.
Trade publications: The impactful middle path
Between the New York Times and peer-reviewed journals, trade publications offer communicators a valuable blend of access and audience.
U of M style conundrums
Health care vs. healthcare? Well-being vs. wellbeing? Here are a few word-usage and style conundrums worth discussing, even if the answers are seemingly up for debate and apt to change over time.
Tips for Interviewing: Getting at Emotion
A compelling story may hang on a great interview—especially if the story is a profile or longer feature. As you're interviewing a subject, consider questions that get at the feelings behind the facts.
Quiz: Correct Usage
There are a number of language usage issues that we as communicators seem to encounter again and again. Here are some words and expressions that are frequently misused. See if you can choose the correct word in the following sentences.
Compounding Interest
Cut down on rewrites by adding interest to your writing, starting at the top.