Using the inverted-pyramid style of storytelling is often the most effective way to reach your audience.
Don't get caught countering your inclusive storytelling by succumbing to the white default.
Between the New York Times and peer-reviewed journals, trade publications offer communicators a valuable blend of access and audience.
Health care vs. healthcare? Well-being vs. wellbeing? Here are a few word-usage and style conundrums worth discussing, even if the answers are seemingly up for debate and apt to change over time.
A compelling story may hang on a great interview—especially if the story is a profile or longer feature. As you're interviewing a subject, consider questions that get at the feelings behind the facts.
There are a number of language usage issues that we as communicators seem to encounter again and again. Here are some words and expressions that are frequently misused. See if you can choose the correct word in the following sentences.