The shape of storytelling in an attention-starved world
Using the inverted-pyramid style of storytelling is often the most effective way to reach your audience.
Guideline
Guideline
Gmail layouts and multi-send recommendations
Layouts and multi-send are now available for University Gmail. See our recommendations for using them.
Chat got your tongue? Lessons for AI cheerleaders and skeptics
Tips for communicators navigating the pros and cons of AI in the workplace.
Three grating grammatical glitches
Sooner or later, everybody slips up in the grammar department. But certain glitches raise their scruffy heads more often than others. Here’s a guide to navigating some of the most common danger zones.
University Brand reminders
A few reminders related to applying the brand in your marketing and communications materials.
U of M style conundrums
Health care vs. healthcare? Well-being vs. wellbeing? Here are a few word-usage and style conundrums worth discussing, even if the answers are seemingly up for debate and apt to change over time.
6 Reasons to Avoid Using Web Accessibility Overlays
Discover why accessibility overlay products that claim to automatically “fix” accessibility problems should be avoided. Instead, explore solutions to help you design and develop accessible websites that provide equal access and interactions to everyone.