Communication Blog
AI and website analytics
Discover how AI platforms affect your website traffic and trends we are seeing.
Google Analytics Outage: The Cause and How To Fix
Learn how to make sure your GA collects data following a mass GA4 outage on April 24th.
Optimizing cookie domains and cleaning Google Tag Manager for a streamlined umn.edu experience
Review Google Tag Manager housekeeping tips and how to set your Google Analytics cookie domain.
Some of 2023’s top marketing analytics resources
Check out the Measurement and Analytics team's best resources to take into 2024.
Using Google Analytics 4 for Effective Content Performance Measurement
Learn how to use Google Analytics 4 to measure content performance.
Stage before you engage: The importance of a staging environment in Google Analytics
Learn the importance of setting up a Google Analytics staging environment for creating, testing, and troubleshooting custom events and data.
Simplifying website analytics: A beginner's guide to implementing Google Tag Manager
Learn how to implement Google Tag Manager to gain valuable insights into your website visitors' behaviors, regardless of your technical expertise.
Dynamic dashboards with Google Looker Studio
Learn how easy it is to use Google Looker Studio to create and share dashboards. Sample dashboards for Universal Analytics and Google Analytics 4 metrics are included.
I migrated to GA4, now what?
Discover the next three steps to complete after you have added Google Analytics 4 (GA4) tracking to your website(s).
4 Reasons to Upgrade to GA4
Explore how easy it is to add Google Analytics 4 (GA4) and the reasons to add it now.