Resources

University of Minnesota Twin Cities students and alumni can submit a #UMNdriven spotlight to share their #UMNproud story in their own words.

This policy governs the use of all University trademarks (see definition), including the wordmark and Block M. for any purpose and applies to the entire University system.

In order to comply with social media branding requirements (typically found on social media "Terms" pages), use only the official icons available in this download.

We celebrate Driven to Discover in our annual marketing campaigns. These are aimed at building widespread support for the University of Minnesota. While each campaign has its own distinctive look, they all reinforce our brand by showcasing our identity, values, and work to the public.

Find tools to amplify faculty expertise and research in the media such as Expert Alerts, Research Briefs, and Talking…with UMN; request a media training; and review resources for responding to online harassment.

This guide goes through the strengths of different social media channels to help determine which is the best fit for your audiences and messages.

Spreadsheet containing names and contact information for recommended vendors and freelancers  used for marketing and communications projects.

Our social media guidelines include how to handle new account setup, copyright, privacy, branding, appropriate conduct, and more.

Social media house rules on how to manage off-topic, inappropriate, or offensive comments on University social media accounts.

Best practices for developing a social media strategy and creating content to reach your intended audiences through visuals, hashtags, and community management.

Social Studio is a collective, central tool for managing, scheduling, creating, and monitoring social media efforts

Explore tools to appropriately communicate about diversity, equity, and inclusion (DEI) including a checklist on how to develop a DEI communications plan, create a response or message, choose the appropriate communication format, and evaluate outcomes and determine next steps.

University of Minnesota brand graphics for social media usage.