Resources

Find tips for effective and considerate communication when handling questions, criticism, or protests in response to freedom of expression.

Required and recommended statements for University communications.

Considerations related to advertising the University's programs and activities through digital channels to ensure placements align with and promote the University’s mission and core values, and prohibition against external advertising in the University's digital channels.

An email signature is an important tool for communicating how audiences can contact you. The templates provided are based on best practices and when applied, establish consistency across University of Minnesota email communications.
 

Guidance on creating and sourcing email lists for recipients external to the University

The Block M is the University's approved favicon, which is an icon that serves as branding for your website.

Layouts and Multi-send are now available for University Gmail. See our recommendations for using them.

Explore mass email, newsletter, and presentation templates; read the University Relations blog; review faculty resources such as communicating about diversity, equity, and inclusion, responding to online harassment; and more.

When and how to use mass email systems for communication to internal audiences

Description of pre-built internal lists, including the Administrative Email List (AEL), who has access to them, and who to contact for assistance.

Requirements, both University and federal, to follow when sending mass emails within or outside the University.

Mass email templates download and guidelines. 

Two mass email delivery systems are supported by the University: Salesforce Marketing Cloud and Google Groups.

Meltwater is a media relations tool that offers a suite of resources and services, notably its media monitoring, journalist database, press release distribution, and reporting platform.

Spreadsheet containing names and contact information for recommended vendors and freelancers  used for marketing and communications projects.

Sponsored accounts provide access to University resources, such as the Photo Video Library, for collaborators not formally affiliated with the University.

Explore tools to appropriately communicate about diversity, equity, and inclusion (DEI) including a checklist on how to develop a DEI communications plan, create a response or message, choose the appropriate communication format, and evaluate outcomes and determine next steps.