Resources
To assist in your efforts to represent and promote the university, we’ve created a list of resources available to you. Search term(s) results will include blog posts and communication resources. Search by keyword, category, tag, or any combination of the three to narrow your results.
Social Media Image Considerations
Imagery is critical to social media success, and a few best practices can make your posts even more effective.
Social Media: Hit the Amplification Sweet Spot
Check out the three content types that align your posts with the University's social strategy, and learn how to submit your content to be considered for re-sharing.
Some of 2023’s top marketing analytics resources
Check out the Measurement and Analytics team's best resources to take into 2024.
Stage before you engage: The importance of a staging environment in Google Analytics
Learn the importance of setting up a Google Analytics staging environment for creating, testing, and troubleshooting custom events and data.
Stand out by differentiating communication v. communications
Learn how communication focuses on the humans you want to reach while communications focuses on your brand.
State of Journalism 2023
A new report on the state of journalism in 2023 was recently released by the media database organization Muck Rack.
Strategic Communications Advice for Stakeholders
Guest blogger Tanya Wright from the Office of Admissions writes about the importance of bringing communicators to the table early.
Support for Employees During Crisis
Find ways to provide support amid community unrest and grief.
Survey Shows Zoom Interviews Will Continue to Play Role in Local News Gathering Process
A new report from D S Simon Media analyzes the different interview preferences of local TV news producers.
Taking the struggle out of science writing
Science writing for the public may seem daunting, but with the right approach, that beast can be tamed.
Talk the talk: Tools for better DEI communications
Create inclusive content with the help of style and reference guides.
Talking … with U of M explained
Talking … with U of M is one of several proactive tools the PR team uses to connect journalists with University of Minnesota expertise—particularly for journalists and audiences in Greater Minnesota.
Tapping into social media trends for 2024
Highlighting the top social media trends for University communications teams to implement in 2024.
Team Efforts
The U of M Libraries shares their biggest challenges and lighter moments during the COVID-19 pandemic.
Term refresh: Strategy vs. tactics
Refresh your communications playbook to help achieve your strategic goals.
The 2020 State of Public Relations
The communications platform Muck Rack has released its annual report on public relations in America.
The Art of Building a Media List
Four tips to ensure you are reaching journalists interested in your work.
The importance of data visualization for communicators
Setting yourself apart from the crowd is increasingly important in the digital age and data visualization is one of your best tools.
The Ins and Outs of Em Dashes and En Dashes
A basic knowledge of em dashes and en dashes can help you add flair and clarity to your communications.
The Pandemic’s Impact on Local News
Several Minnesota newspapers are among dozens nationwide forced to close by the coronavirus pandemic.