Resources
To assist in your efforts to represent and promote the university, we’ve created a list of resources available to you. Search term(s) results will include blog posts and communication resources. Search by keyword, category, tag, or any combination of the three to narrow your results.
How to Write an Op-Ed
Help your Op-Ed submission stand out with our expert tips.
I migrated to GA4, now what?
Discover the next three steps to complete after you have added Google Analytics 4 (GA4) tracking to your website(s).
Improving Media Relations Strategies in 2022
A new report on the state of journalism in 2022 detailing reporter trends in social media, public relations preferences, and news gathering strategies was recently released by the media database organization, Muck Rack.
Improving Your Website Through Intuitive Navigation
Learn how card sorting and tree testing can help people find what they need on your website.
Increasing the Female Perspective in News
Highlights from the International Women’s Media Foundation report.
Influence Positive Workplace Culture
We originally posted these tips a year ago, when we were first working from home in the early days of the pandemic, and they're still relevant today.
Inside Higher Ed's The Academic Minute
The Academic Minute can be a good way for faculty to raise awareness about their research and expertise.
Insights into COVID-19 News Habits
A report looks at how people accessed news and information about COVID-19 early in the pandemic.
Journalists Discuss Covering COVID-19 in Rural America
National journalists gather to discuss the impact of COVID-19 on small towns and rural areas.
Journalists Seek Video Interviews Now More than Ever
Make your experts available for media interviews with video.
Journalists Weigh in on This Year’s Media Landscape
Understand how journalists respond to your outreach.
Keep Your Remote Meetings Engaging
Tips on maintaining frequent and interesting virtual meetings.
Keeping Internal Communications in the Spotlight
Internal communications showed its value over the last year; let's keep that going.
Killer Analytics: Analyzing Website Performance
In the fourth and final post of the Killer Analytics series, learn about analyzing your website's performance data.
Killer Analytics: Focus on Goals and Audience
In part 2 of the Killer Analytics series, learn more about easily fine-tuning your goals and audiences for your webpages.
Killer Analytics: Focusing on Metrics
In part 3 of the Killer Analytics series learn about matching your metrics to your goals.
Killer Analytics: How to Use Analytics to Improve Your Website Performance
You know about Google Analytics’ pageviews, users, sessions, etc., but how do you use that knowledge to create a useful analysis of your website? Learn about the 4 phases of analyzing your website's performance.
Know your COVID-19 Terminology
Understand the terms used by University and state officials when describing COVID-19.
Majority Follows COVID-19 News; Public Health Organizations, Officials Among Major Sources
A new study reveals where Americans look for COVD-19 news.
Marking the Pandemic Year
Start thinking now about how you can share the story of your department or college's resilience during this year.